Our Management Team

Michael Strange, President

and CEO

Michael Strange began his career in the ice cream business at the tender age of twelve clearing dishes from the famous marble counter of our Reading Terminal Market store. “Mikey Pal”, as his grandfather called him, was getting schooled in the fine art of customer service and family values. Read more

Roger Bassett

Roger Bassett, General Manager Retail Operations

Roger Bassett is a member of the fifth generation of the Bassett family to be involved in the business. His expertise lies in the retail operations side of the company, so you will likely see his smiling face around our retail store at Reading Terminal Market. You might also run into Roger's son, Eric, if you cater an event. Read more

Alex Strange

Alex Bassett Strange,

Vice-President Distribution

Growing up in Minnesota did not stop this member of the Bassett family's sixth generation from getting involved in the family's ice cream business in Philadelphia. Alex Bassett Strange is the great-great-great grandson of the company's founder, Lewis Dubois Bassett and nephew to the company's...Read more

Brian Bebee

Brian Bebee,

Vice-President Sales & Marketing

Are you interested in offering Bassetts Ice Cream on the dessert menu of your restaurant or country club? Are you anxious to serve up some smooth, creamy, delicious Bassetts Ice Cream to your customers at a local dip shop? Vice President of Sales & Marketing, Brian Bebee, is the man to call. Brian has been a key member of the Bassetts team for over 13 years and he can make your ice cream dreams a reality.

Eric Bassett

Eric Bassett,

Catering Operations Manager

The great-great-great grandson of the company's founder, Lewis Dubois Bassett, Eric is a member of the Bassett family's sixth generation involved in the daily operations of the company. From his earliest years on this earth, perched on the famous marble counter of the family's flagship store at Reading Terminal Market, Eric remembers the creamy taste of Bassetts Ice Cream. Read more

  • Facebook Social Icon
  • Instagram Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon

Our Store:

Reading Terminal Market

45 N. 12th Street

Philadelphia, PA 19107

Phone (215) 925-4315


Corporate Office:

1211 Chestnut Street, Suite 410

Philadelphia, PA 19107

Phone: (215) 864-2771

Toll free: (888) 999-6314