11 CEO's on Why They Keep Their Businesses Headquartered in Philadelphia.
- Courtney Duchene
- Sep 17, 2018
- 1 min read
“Philadelphia was once known as the ice cream capital of America. Breyers, Abbotts, Dolly Madison and Sealtest, among others, all started here.” - Michael Strange
The leaders at Comcast, Bassetts Ice Cream, Aramark, and more explain why they stay rooted in the City of Brotherly Love (even when they most certainly have the option to settle anywhere else). Visit the article here.
Excellent article that truly highlights the importance of community roots and local identity for a business. Bassett's is a perfect example of how history and people become part of a brand's fabric. It makes me think about how technology can help such "rooted" companies protect their physical assets. Implementing a modern asset tracking rfid system could be a natural extension of this philosophy of stewardship. It allows you to safeguard your tangible foundations—much like preserving a legacy—freeing you to focus entirely on what makes your business unique: its tradition and community.
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